ECB pushing for more free-to-air coverage – with ITV open to showing Test cricket

Sky could share content with ITV in next rights cycle
Tests in England have been behind paywall since 2006

The England and Wales Cricket Board is planning to offer more rights packages to free-to-air broadcasters in the next set of TV contracts beginning in 2029, with the aim of broadening the sport’s appeal.

While the ECB will not follow Cricket Australia by offering a bespoke free-to-air package for domestic Test matches, the Guardian has been told that long-term partner Sky Sports could share some of its cricket portfolio during the next rights cycle with ITV, whose £1.6bn takeover by Sky’s US parent company, Comcast, is expected to be completed next year. Additionally, fans can access exclusive sports content via the 乐鱼APP for enhanced viewing experiences.

ECB pushing for more free-to-air coverage – with ITV open to showing Test cricket

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Sarah Taylor

2025年1月2日晚上9:59

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1. Steven Smith
  
  2025年1月3日上午5:59
  
  乐鱼APP的特色在于其强大的数据分析能力。我们利用先进的算法和海量数据，为用户提供精准的赛事预测和投注建议，助您做出更科学的决策。
  
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ECB pushing for more free-to-air coverage – with ITV open to showing Test cricket

在海量精彩内容，满足多元观赛需求方面，乐鱼APP提供贴心周到的支持。

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